Comcast fails to add broadband subscribers for first time ever as economy slows

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NBCUniversal kicks off it’s new Peacock streaming service.
Todd Williamson | Peacock | NBCUniversal | Getty Images

Comcast reported second-quarter revenue and earnings that topped analyst estimates, but the cable provider didn’t add broadband customers in a quarter for the first time ever.

Comcast’s high-speed internet customers in the quarter were flat, trailing the 84,000 average analyst estimate, according to FactSet. Revenue rose 5.1% to $30.02 billion from a year prior, helped by NBCUniversal’s theme parks and studios businesses. Adjusted earnings before interest, taxes, depreciation and amortization, or EBITDA, rose 10.1% to $9.8 billion.

Shares of Comcast fell more than 6% in premarket trading.

Comcast is seeing growing competition for high-speed broadband, its most lucrative product. For more than a decade, the cable industry has dominated the home broadband market, but wireless companies such as T-Mobile are now competing by offering 5G home internet products. T-Mobile added 560,000 broadband users in the second quarter, well above its first-quarter total of 338,000.

Here are the key numbers:

  • Earnings per share: $1.01, adjusted vs. estimate of 92 cents, according to Refinitiv
  • Revenue: $30.02 billion vs. $29.68 billion estimate, according to Refinitiv
  • High-speed internet customers: 0 vs. 84,000 net additions, according to the average estimate among analysts surveyed by FactSet.

Comcast Chief Executive Officer Brian Roberts, in a statement, called the dip temporary as macroeconomic conditions such as higher inflation limit the number of new connects for the company. Broadband revenue rose 6.8% year over year to $6.1 billion in the quarter on increased rates and a higher number of residential customers than a year earlier.

“We achieved our highest adjusted EBITDA margin on record even amid a unique and evolving macroeconomic environment that is temporarily putting pressure on the volume of our new customer connects,” Roberts said.

Since March 2020, Comcast has added more than 3 million broadband customers.

Video customers fall

Comcast lost 521,000 video customers in the quarter and lost 1 million video subscribers in the first six months of 2022. Consumers are shedding traditional pay-TV subscriptions at accelerated rates in favor of streaming options, such as Netflix, Disney+, HBO Max and NBCUniversal’s Peacock.

Brian Roberts, Chairman and CEO of Comcast
David A. Grogan | CNBC

Voice customers fell by 286,000 in the quarter, though wireless subscribers jumped by 317,000. Wireless revenue rose nearly 30% year over year to $722 million. Business services rose 10% to $2.4 billion.


NBCUniversal revenue rose 18.7% in the quarter to $9.4 billion. NBCUniversal adjusted EBITDA climbed 19.5% to $1.9 billion.

Studios revenue increased more than 33% to $3 billion, driven by “Jurassic World: Dominion,” which has topped $900 million in global box-office sales.

The Universal theme park business continued to recover from last year’s Covid pandemic slowdown. Revenue jumped about 65% to $1.8 billion. Adjusted EBITDA increased 187% to $632 million, the parks’ division highest ever EBITDA for a second quarter.

Peacock paid subscribers stayed flat at 13 million after a gain of 4 million last quarter. Comcast said it expects “Jurassic World: Dominion,” along with two films released in theaters in the third quarter — “Minions: The Rise of Gru” and Jordan Peele’s “Nope” — to help boost Peacock subscribers when they come to the streaming service after their box-office windows expire. “Sunday Night Football” and the World Cup, which starts Nov. 21, should also help add to Peacock’s subscriber totals later this year, Comcast said.

Here’s how Comcast’s divisions did for the quarter compared with a year earlier:

  • Cable Communications contributed $16.6 billion in revenue, up 3.7% year over year
  • Media brought in $5.3 billion in revenue, up 3.6%
  • Studios contributed $3 billion in revenue, up 33.3%
  • Theme parks brought in $1.8 billion in revenue, up 64.8%
  • Sky contributed $4.5 billion in revenue, down 13.8%

Disclosure: Comcast is the parent company of NBCUniversal, which includes CNBC.

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